Grizzly Trailer Rentals was a new business that needed branding that would stand out from the crowd. Most trailer rental companies use initials or a family name, but Grizzly wanted to be different and memorable.

The bear I illustrated catches your attention and is a powerful branding element that can be used in many different situations, while the color palette is unique for this market, to set GTR apart from the crowd of reds and blues typical of these companies.