brand strategy, visual identity, illustration, design

Escargot’s Sticker Shop

Escargot’s Sticker Shop is a fun, quirky, and colorful brand that sells stickers online and at farmer’s markets, fairs, and festivals. They needed a brand that had personality and was flexible. It needed to be able to adapt to many materials and mediums, across both physical and digital spaces. I spent a lot of time refining the drawing style, and translating that across Escargot himself, as well as the rest of the illustrated elements.

their moodboard

illustrations

brand pattern

Escargot’s Sticker Shop is a bright spot in a sea of seriousness… infused with personality, fun, and creativity, the shop is always working to create sticker designs that are fun to display and inclusive. Their audience includes mostly people in their 20s and 30s, who love color, showing off their hobbies, and people who want to spice up their water bottles, notebooks, and more.

audience

  • creativity

  • fun

  • personality

  • vibrancy

  • empowerment

  • inclusivity

brand values

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