brand strategy, visual identity, illustration, design
oasis health alliance
Oasis Health Alliance came to me with a name and a vision for the practice they wanted to build in the healthcare industry. My goal was to set them apart from a sea of “spa-like” vanilla health centers and capture their mission and values in a way that would inspire people to take charge of their health and find true healing.
their moodboard
Icons
TYPe
brand pattern
Oasis Health Alliance serves people who have been left behind or mishandled by the traditional Western healthcare system. People who feel lost or confused, and people who might not even know the impact their healthcare decisions have made on their overall and long-term health. These people need guidance and need to be taught how to advocate for themselves in a system that seems built against true health and healing.
The Oasis Health Alliance audience needs a place where they can receive reliable information, connect with practitioners that understand a holistic approach, as well as a place where they can have a “one-stop-shop” experience.
audience
brand values
education
advocacy
accessibility
empathy
inclusivity
understanding
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