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Image by Samantha Gades
Image by Samantha Gades

the process

all of my brand packages go through the same process. this structure makes sure I provide the best possible result, while my client is aware and in control the entire way.


you've sent in an inquiry form because you're interested in working with me. I review each inquiry carefully, making sure my style suits each client and that I have a time slot available that matches the client's timeline.


brand proposal

here I create a document outlining objectives, the design process, included deliverables, as well as the project time frame, cost, and next steps. this document is sent to you, the client, for review.



once you agree to the proposal, I'll setup your project portal and take a 50% deposit. your portal is where I'll drop off documents, communicate during the project, and where you can provide feedback along the way.


brand strategy & creative direction

at this stage, we'll work together so I can learn more about your business. I'll use all that information to put together a brand strategy document and mood boards, to clearly state my strategy and direction for your branding.



now I'll get to work! I'll design the full logo suite, a distinct color palette for your brand, brand assets, patterns, etc.; this is the most time-intensive part of the process.


brand presentation

next I'll present the brand to you! your brand will be unveiled to you in a presentation document with in-depth descriptions about design decisions and all the typography, photography directives, and more will be included.



after receiving the presentation document, you can communicate any feedback and/or revisions you need. I'll confirm any changes and make the necessary revisions.



this step is where I'll complete any bonus brand assets we've agreed upon. packaging, stationary, social media templates, anything you need to successfully run your business with your new brand!


sign off

we're almost there! you'll get one last round of revisions and then it's time to sign off.


off boarding & delivery

lastly, your remaining balance will be paid and then I create your new brand guidelines as well as package and export all your files.

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