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Van Life: Concept Mood Board

Every once in a while, in order to get my creative juices flowing, I make a concept mood board for a fictional company.


This fictional company was inspired by all the videos I've been seeing lately showcasing aesthetic imagery of van life! I've always been fascinated by minimalism and living in small spaces, so I decided to explore this concept for a fictional van rental company.

I wanted to highlight natural-leaning colors, but with a twist! I decided to brighten some of them, for a pop that would catch your eye.


I balanced those out with some true neutral tones, and chunky fonts that feel grounded. I also wanted to include that sketchbook/journaling feel with some line illustrations.


Overall, I really enjoyed creating this board! I think it captures the spirit of adventure while staying rooted (see what I did there?!) in nature.


Should I explore this board in a full brand design? Let me know in the comments!


Like what you see and want to work with me? I'd be delighted! Reach out here.

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